Marketing Manager

Organization
Michaels Energy
Organization Summary

Who is Michaels Energy? We’re engineers.  We want everything to work correctly and efficiently.  Since 1984, we’ve dedicated ourselves to making this happen – for buildings, systems, processes, you name it. Besides our self-proclaimed obsession with all things energy efficiency, we’re pretty darn good at math too.  But seriously, a company comprised mostly of engineers, we can’t help but be passionate about making things work correctly and efficiently. Michaels Energy has used that passion to help building owners, utilities, consultants and partners save energy and design high performing systems, processes and programs. Energy efficiency, resource preservation, and long-term cost effectiveness are an integral part of everything we do. At Michaels, we value responsive and proactive service, collaborative partnerships, intuitive analysis and fanatical excellence. 

Posting Date
Closing Date
Location in MN
Metro
Job type
full-time
Primary Duties

Reporting to the Director of Sales and Marketing, the Marketing Manager is responsible for developing and executing the overall marketing strategy of the company. This includes promoting brand awareness, creating promotional materials, designing and executing marketing campaigns, maintaining our online presence, and assisting with market research. The Marketing Manager owns this role while collaborating with our Sales teams.

Job Duties

  • Lead our Marketing efforts
    • Develop and execute marketing plans to build brand awareness, increase market share, and enter new markets.
    • Support marketing efforts to enroll business customers into programs we implement for clients (utilities and program administrators).
    • Provide idea concept, copywriting, graphic design, promotional videos and editing for all internal and external marketing content. This includes: marketing materials, blogs, briefs, website, newsletter, and recruiting materials.
    • Provide market research for business development team.
    • Maintain compay website.
    • Maintain annual marketing budget.
    • Stay up-to-date on marketing trends in our industry and beyond.
  • Lead our Branding efforts
    • Maintain a strong company brand, corporate identity, and core values both internally and externally.
    • Develop recruitment materials and provide support to the recruiting process wherever necessary.
    • Prepare presentations for use at conference, customer, and recruiting events.
    • Develop and maintain monthly company newsletter
  • Lead of Electronic Communication efforts
    • Manage social media marketing effort.
      • Develop a comprehensive social media strategy.
      • Post to social media sites and update regularly.
      • Research trends.
    • Review and format weekly blog post content.
    • Manage email distributions in Hubspot.
    • Implement Search Engine Optimization (SEO) strategy.
    • Monitor online presence (everywhere Michaels Energy appears) with name changes, logo changes, address changes, etc.
    • Review weekly statistics for website and email campaigns.
    • Provide Sales leads from online presence.
  • Industry Conferences
    • Manage conference logistics including exhibiting, registrations, travel arrangements, gathering and shipping of materials to event, etc.
    • Order promotional materials, giveaways, etc., as needed
    • Manage internal abstract review and submittal process
Experience

Qualifications

  • Bachelor’s Degree in Marketing
  • Graphic design minor – preferred
  • Video development experience a plus
  • Minimum five years of related experience with role ownership experience a plus
  • Proficient with Hubspot, WordPress, CorelDraw, MS Office, Adobe Suite, HTML and social media platforms
  • Must be detail-oriented, organized, and have the ability to work under a deadline
  • Must be able to effectively communicate throughout the organization
How to Apply
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