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Digital Marketing and Communications Specialist
Center for Energy and Environment (CEE) is a clean energy nonprofit with offices in North Loop of Minneapolis and St. Paul. We provide practical energy solutions for homes, businesses, and communities to cut energy waste and harmful emissions. We collaborate regularly with field peers and partners, and we employ curious people who enjoy learning and contributing to the Midwest’s quality of life and economy. Recognized as one of Minnesota's top 200 workplaces by the Star Tribune, CEE is known for its open communication, respect for diverse perspectives, and commitment to work-life balance.
Dependent on qualifications and experience, we expect the compensation range for this position will be $31-32.50/hr
Full time. Hybrid – 1-2 days/month in our Minneapolis office
We are looking for a Digital Marketing & Communications Specialist to join our growing Marketing & Communications team! This role will report to the Director of Communications. The Digital Marketing & Communications Specialist guides the ongoing development, vision, and daily maintenance of CEE’s primary Drupal website and more than a dozen project-specific sites, drives SEO strategies, delivers metrics to inform marketing and business development, and provides support for internal communications. As a function of overall administrative assistance, this position may also assist with overflow work assigned from other departments and programs within CEE.
Digital Marketing
- Partner with marketing leads to plan and execute all web, SEO/SEM, email, and display advertising campaigns.
- Monitor, document, and accessibly report on the performance of digital marketing campaigns, as assessed with regard to established goals, KPIs, and target ROI.
- Identify trends and insights to help optimize marketing spend and performance, based on documented insights.
- Partner fully with the marketing team to brainstorm and plan for creative, new growth strategies through digital marketing.
- Pull analytic data from Google Analytics, Semrush, Hubspot, Google Ads, and other sources to create strategic, useful information for marketing and other purposes.
Website management
- Partner with corporate communications, marketing, and others to ensure the strategic direction and management of multiple websites, including audits for content and functionality, new page creation, and timely updates.
- Develop new websites, in collaboration with CEE’s contracted development agency and internal stakeholders. As project manager, inform and engage team through entire development process from initial brainstorm to web launch.
- Collaborate with relevant teams to ensure all programs, operations, staff bios, and areas of work are accurately represented and audience experiences are optimized.
- Test all website tech updates and enhancements to ensure a smooth user experience and optimal functionality and load times.
- Proof all web content updates for grammar, punctuation, readability, and accuracy before publishing. Systematically check site and pages for content accuracy.
- Troubleshoot a wide range of website tech issues as needed, including on-the-fly research, temporary band-aids, and long-term fixes, as well as managed engagement with outside contractors when needed.
Administrative Support
- Accountable as liaison for project planning, implementation, troubleshooting, budgeting, and billing with our contracted web development firm.
- Manage relationships, budgets, and timely payments to various digital communications vendors (Mailchimp, Pantheon, Alchemer, etc.).
- Provide training and support for marketing and communications team members’ limited access to CEE’s website content management system.
- Support staff’s use of newsletter templates and layout through Mailchimp, including development and distribution of HR’s monthly job openings email.
- Help compile and catalogue photography and program testimonials for use on the website and other company communications.
- Keep up to date with trends and best practices for website management, campaign integration, relevant technologies, and other topic areas as relevant to daily work.
- Proactively inform other staff as warranted about major website or digital marketing updates, new tools, or evolving trends that may impact strategies.
- Other duties as assigned or apparent.
Skills & Knowledge We’re Looking For
- 3-5 years’ experience managing websites, SEO, and web data tracking.
- Proficiency with Drupal content management system.
- Proficiency with Google Analytics and SEO/SEM planning and implementation.
- Experience with proactive, self-directed project management, in addition to thoughtfully responsive task management.
- Excellent written and verbal communication skills, including website content development, editing, and proofreading.
- Ability to multitask, managing various projects with competing timelines, budgets, and technical needs, from planning to implementation and vendor payments.
- Capacity both to take direction and to work independently, as warranted, and to work with a wide variety of people throughout the organization and public.
Preferred Qualifications
- Experience with website and marketing tracking and implementation tools, such as Looker Studio, Tag Manager, ad-serving tools, etc.
- Experience tracking and presenting complex messaging across multiple platforms, including internal communications.
- Experience using image editing software (Photoshop, Gimp, etc.), as needed for web graphics.
- Experience and interest in engaging diverse audiences with a wide variety of lived experiences and perspectives.
- Ability and interest in advising staff colleagues about strategic website development and management.
- Interest in building relationships, learning, and embracing CEE’s big picture mission, priorities, structure, and operations.
- Self-motivated attention to details, time management, and follow-through.
Apply on CEE's website here.
