KS: This project was definitely complicated by Covid-19 so it is hard to say what the difficulties would be in “normal” times. Businesses are not terribly eager to switch to greener technologies especially if they think it will require any additional time and money, etc., so it is sometimes best to fit the conversation in the context of one of their other needs.
For example, if a business is looking to buy new equipment, bring up the rebates. If the business is engaging about marketing assistance, to bring up the opportunity to market to pedestrians and bicyclists. If the business is concerned about parking (a huge concern in our neighborhood), to work with them as an advocate on parking, but also encourage them to incentivize their customers to take advantage of the many different alternatives to cars that are available in the neighborhood.
One thing that did surprisingly happen during Covid is that many businesses decided to do remodels, redo their storefront, and relook at marketing. So, Covid provided an opportunity to help businesses take into consideration environmentally friendly adjustments to their model.